The benefits of big data are not only transforming the businesses in the urban areas but also they can be equally extended to the rural parts of the country. The penetration of mobile phones and other connected devices generate huge amount of structured and un-structured data every day. Productivity in rural India is extremely low due to unscientific farming practices, fragmented land holdings, lack of agro-climatic focus for crops selection, lack of access to the right farming advice at the right time.
More and more people are becoming aware of the need to conserve water for environmental reasons. Due to restrictions surrounding drought-related water use, the water utilities are finding themselves struggling due to less sale of water to the customers and hence facing challenges to stay financially sound.
In the current macroeconomic environment post economic downturn and with rise in number of regulatory norms, growth in the Banking, Financial Services and Insurance Industry is hard to come by. Add to that the growing demand of customers for better services as a direct relation to them also being better informed, and they will not think twice to switch to a competitor offering if they are not happy with the services. Such a situation calls for a complete revamp in the working methodology of BFSI Industry. Find out how adoption of Analytics can foster this.