As per Gartner, Digital business could be defined as “the creation of new business designs by blurring the digital and physical worlds”. The adoption of Digital Business, which is a precursor to Business Analytics, is not a new phenomenon relatively, as companies have been adopting a simpler and more rudimentary version of the Digital Business that we know today. Today we are going to describe in detail, the various stages of Digital Business adoption.
The Optimism around Digital and Analytics
The prospect of adopting Digital and Analytics has a very high approval among most of the top companies and executives. According to a Gartner Survey, by 2016, around 50% of businesses intend to go significantly digital, and that number is anticipated to go till 83% by 2019. Businesses are focusing on three key areas – Big Data & Analytics, Digital Marketing & Social Media and Mobility Solutions & Cloud Integration