The modern consumers have changed. With the advent of internet, and easy access of it, finding what they are looking for has become easier. Customers nowadays perform a lot of research before they purchase a product. They now expect to receive personalized service customized to fit their preferences, which also keeps continuously changing. Converting a customer successfully requires a business know a lot about their buying behavior, to a level that even they themselves might not be aware of. If businesses want to stay ahead, they’ll have to know more and act quicker.